Could Amazon Democratize Whole Foods?

University of Chicago Law School professor and Consumer Contracts Reporter Omri Ben-Shahar wrote an op-ed for Forbes magazine on the Amazon takeover of Whole Foods Market.

In the piece, Professor Ben-Shahar explains how Amazon could democratize Whole Foods:  

“Amazon might eventually shed Whole Foods’ overpriced reputation, commonly nicknamed by those unable to afford its price tags as “whole paycheck.” Amazon has a consistent track record of pricing goods so close to their cost, operating on slim, almost invisible, profit margins. This might be the opportunity for mainstream consumers—especially those in the Amazon Prime network—to venture into the grazing fields of select foods.”

Read the full Forbes article.

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